Political Change
LGBTQ Movement Priorities by Demographic This section explores various LGBTQ political and social concerns, and ranks their importance by demographic within the LGBTQ community. Companies and organizations that understand and authentically address the nuance within LGBTQ will have a far be\er chance at successful communications. For example, supporting the charities of the community segment in focus could have a very favorable impact.
Top 3 Concerns with Broad Support
- Stopping anti-LGBTQ “religious freedom” legislation
- LGBTQ youth issues
- Supporting LGBTQ-friendly political candidates
What the following charts show, perhaps not surprisingly, is that the diverse LGBTQ communities are correspondingly diverse on their top priorities, largely based on their other demographics. Being able to step outside your demographics and supporting the needs of others within the LGBTQ community may well be important for the entire community to expand political and social freedoms on all fronts.
- Transgender rights was the top concern for participants that identify as gender expansive, and quite high with lesbian and bisexual women.
- HIV education and care remains a priority for gay and bisexual men. HIV education and care was also quite high for African American participants.
- Reducing the social & legal obstacles of LGBTQ parenting was a top concern for Millennials, which is interesting since most Millennial are not parents (but a large number want to be parents in the future)
- Expanding LGBTQ senior care was a top concern for Baby Boomers.
- Ethnic / racial equality within the LGBTQ community was the top concern for African American LGBTQ community members as well as Asian and Latino LGBTQs.
- Expanding LGBTQ roles, visibility and influence in rural areas was important for those living in rural and small communities.
- International LGBTQ rights were most important for Latino and Asian LGBTQ community members.
LGBTQ Movement Priorities by Gender and Generation
Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.
LGBTQ Movement Priorities by Ethnicity
Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.
LGBTQ Movement Priorities by Community Type
Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.
LGBTQ Rights, Safety, and Equality Statements:
With the changing political environment in the United States, the LGBTQ community may feel less secure than it did in the recent past. More than 75% indicated that they fear the loss of LGBTQ civil rights recently gained, and the LGBTQ community expressed a desire to support companies that support LGBTQ equality.
Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.
USA Social, Political & Economic Climate Forecast:
Overall, LGBTQ community members are negative about the political and social direction of the country in every indicator tested.
Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.
International Travel to the USA:
With study participation from around the world, the survey gauged the implications of recent political changes for international travel to the United States. These two questions, fielded only to non-USA residents, yielded mixed results. On one hand the intention to travel to the United States was still reasonably high. However, among those not intending to visit, most cited political reasons for not visiting, vs. practicalities such as money or lack of time. CMI will revisit this question in 2018 to gauge actual travel to the U.S. among these international travelers.
Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.
The Power of Pride:
With recent political changes in the United States, Pride attendance should increase in the United States in 2017, compared to 2016. 63% of LGBTQ Americans surveyed said that they will a\end (or already have a\ended) their hometown Pride in 2017. This is compared to 47% having a\ended their hometown Pride events last year, representing a 34% increase in interest and participation for 2017.
Reference: Community Marketing & Insights 11th Annual LGBTQ Community Survey, July 2017 n=17,300 USA LGBTQs. Request a free download the full report.
