LGBTQ Research

CMI’s LGBTQ Community Surveys

  • CMI’s 17th Annual LGBTQ Community Survey® complimentary copy. You’ll receive a pdf download link. Click here to request CMI’s 17th Annual LGBTQ Community Survey (June 2023)
  • Stream our Free Webinar: 17th Annual LGBTQ Community Survey®: Gain deeper insights into the key findings from this year’s landmark report. (45 minutes; allow a few moments for it to load.) Click here to stream the free webinar discussing key findings from the study.
  • Equality Rising: LGBTQ+ Workers and the Road Ahead
    Download and read CMI’s Study Collaboration with the HRC Foundation. LGBTQ+ Americans are living in a state of emergency. LGBTQ+ people are being attacked in state legislatures across the country, with a record-breaking number of over 500 anti-LGBTQ+ bills introduced in state legislatures in the year 2023 alone, over 81 of which were enacted into law as of the writing of this report in July 2023. Currently, 28 states lack comprehensive protections for LGBTQ+ people, underscoring the reality that millions of LGBTQ+ people lack several protections and basic freedoms. Click here to download and read the full report.
  • Black LGBTQ Community Survey 2020-2021: Use this link to obtain a complimentary copy of CMI’s Black LGBTQ Community Survey®  CMI’s  Black LGBTQ Community Survey (January 2021)
  • CMI’s LGBTQ Consumer Products Survey 2019 report: Relationship status and purchases, purchase influencers, and product purchases from packaged foods to toiletries, to electronics and automobiles. Click here to download the report.
  • CMI’s LGBTQ Community and Auto Ownership (short “Instant Insights” survey, March 2020) covers automobile purchases and motivations. Download here.
  • CMI’s LGBTQ Health Survey (March 2019) covers many health-related issues and concerns of the community. Download here.
  • LGBTQ+ Elders Study for AARP: “Maintaining Dignity.” This 2022 survey on aging LGBTQ+ is breakthrough, being the first of its kind by AARP. Learn about the demographics and aging concerns of LGBT millennials and baby boomers. Download the AARP report.
    • Thomas Roth’s presentation file about the China LGBTQ Community Survey, with reference to YouGov (general market) comparisons, plus CMI’s other research, cases studies and best practices. (Note this is a 37mb pdf file and may take some time to download.) August 7, 2014, Shanghai, China
    • CMI’s Thomas Roth and Lu Xun produced a 50-minute webinar about LGBTQ research China. Download the full webinar for streaming/viewing on your computer (about 50 minutes; large file, may take a few minutes to load): CMI’s LGBT China Webinar
LGBTQ Research

CMI’s LGBTQ Tourism & Hospitality Studies

  • CMI’s 25th Annual LGBTQ Tourism & Hospitality Survey. Use this link to request your complimentary copy. Include your name, company, title and email address. CMI’s 25th Annual LGBTQ Tourism & Hospitality Survey (February 2024)
  • Stream the free webinar: Watch a 45-minute audio/video webinar of David Paisley, Senior Research Director, presenting key findings and insights from CMI’s 25th Annual LGBTQ Tourism & Hospitality Survey.
  • LGBTQ Travel to Britain (2019, courtesy of VisitBritain). Click here to download the report.
  • LGBTQ Travel to Hawaii. The Hawaii Tourism Authority (HTA) commissioned CMI to produce studies about the opportunities to attract LGBT visitors from six important inbound origin markets. CMI presented the results of the survey at the Hawaii Governor’s Conference on Tourism.

Social Issues

  • LGBTQ Weddings in 2018: A Study of Same-sex and Queer-Identified Couples. This report reviews recent research updates completed by Community Marketing & Insights (CMI), and the Equality Institute. Download here.

CMI’s Business & Finance Studies

  • Freddie Mac study on LGBT Housing. In April 2018, Community Marketing & Insights (CMI) fielded an online survey for Freddie Mac to better understand LGBT homeowners and renters. 2,313 LGBT community members living in the United States completed the 10-minute survey. Click to download: Freddie Mac study on LGBT Housing
  • 5th Annual CMI-NGLCC LGBTQ Business to Business Study in partnership with NGLCC, the National LGBT Chamber of Commerce (exploring B2B opportunities with LGBTQ owned and managed companies). Click to download: CMI-NGLCC Business to Business Study 2015
  • T. Rowe Price “The Equality Economy” Study. To better understand the financial behaviors of the LGBTQ community, T. Rowe Price conducted primary research through Community Marketing & Insights (CMI). The research consisted of an online survey of 1,300 LGBTQ adults. Specifically, they surveyed individuals over age 21 with investible assets over $25,000. They also took a focused look at affluent individuals with more than $500,000 in investable assets. Click to view the website and download the infographic: The Equality Economy.
  • Better Homes & Gardens/NAGLREP LGBTQ Real Estate Study Knowing that it is important to study the mindset of the LGBTQ community as it pertains to homebuying, and with the Supreme Court ruling on marriage equality, Better Homes and Gardens Real Estate and NAGLREP teamed up to conduct the largest survey of LGBTQ homebuying preferences. Download the report here. 
  • The LGBTQ Financial Experience. Typically, the custom research we do for clients is proprietary and not available for download from our website. But there’s one notable exception, a study that was commissioned by Prudential Financial, “The LGBTQ Financial Experience.” You can download and review the report with this link.

LGBTQ Research

CMI’s 13th Annual LGBTQ Community Survey

CMI’s LGBTQ Community Survey® is the largest annual survey of its kind, yielding up to 45,000 participants from 150 countries around the world. It’s offered in multiple languages, and we have the partnership of over 300 LGBTQ media, organizations and events in the distribution of the survey.

LGBTQ Research

CMI’s 23nd Annual LGBTQ Tourism & Hospitality Survey

NEW! The longest-running LGBTQ study of its kind, the annual LGBTQ Tourism & Hospitality Survey has served as a basis for hundreds of destinations, hotels, and other travel suppliers entering the LGBTQ market and creating welcoming opportunities for LGBTQ travelers.

LGBTQ Research

Transgender Travel Report

Transgender community members have unique challenges when traveling. Greater Fort Lauderdale CVB wanted to understand these issues, and address them with research and local training. This report focuses on United States data for 700 self-identified members of the transgender community. It is the first study of its kind.

GLBT Research

LGBTQ Black / African American Community Survey

CMI has long emphasized the value–the necessity–of understanding and embracing the diversity within the LGBTQ community for maximum results. We partnered with over 20 Black Pride organizers and black LGBTQ media to get the word out. At completion 2,058 African American LGBTQs completed the survey, the largest of its kind.

LGBT Research

Same-sex Weddings: New Research One Year After the Landmark Rulings by the Supreme Court

The report reviews a number of recent research projects including the Spring 2016 research completed by Community Marketing & Insights (CMI), WeddingWire, Inc., GayWeddings and the Gay Wedding Institute. Complimentary download (click the image for the 2016 report). [And download the 2018 update here.]

LGBT Research

LGBT Elders Study for AARP: “Maintaining Dignity.”

This March 2018 survey on aging LGBTs is breakthrough, being the first of its kind by AARP. Learn about the demographics and aging concerns of LGBT millennials and baby boomers. Download the AARP report

GLBT Research

CMI’s Research with the U.S. Census Bureau.

CMI was contracted by the U.S. Census Bureau to help understand LGBT and general market perspectives on terminology used in Census Bureau forms and surveys. We recruited and produced focus groups and cognitive interviews in Portland OR, Nashville TN and Fargo ND among gay, lesbian, bisexual, transgender and straight populations.

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LGBTQ Panel (about our database of study participants)

Methodologies (how we approach LGBTQ research)

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